CASE STUDY: Digital Strategy & Website Management for a Community Infrastructure Project - Live Website
Public facing website designed and managed as a central communication platform, with emphasis on clear navigation, accessible information, and ongoing content updates.
PROJECT OVERVIEW:
Designed and continue to manage a public-facing website for a wind energy project, serving as a central source of project information and community communication. Responsible for website strategy, content management, SEO, analytics reporting, and ongoing improvements to usability and digital engagement.
OBJECTIVES:
Create a clear, accessible website experience for community members and stakeholders.
Support ongoing project communications through timely and organized content updates.
Improve website discoverability through SEO and content optimization.
Develop sustainable website processes within available project resources.
MY ROLE:
Website strategy and information architecture
Squarespace CMS management
Content editing and publishing
SEO optimization
Website analytics reporting and performance review
Google Analytics 4 and Google Console implementation recommendations
Privacy policy and website compliance review
Website usability and design recommendation
APPROACH:
Focused on creating a simple, community-centered digital experience by prioritizing clear navigation, accessible information, and ease of use.
Reviewed website performance data to identify traffic trends, including direct, search, and referral sources. Used insights to recommend future improvements, including enhanced measurement capabilities through Google Analytics 4 and Google Search Console to better understand audience behaviour and search visibility.
MOBILE VIEW
Website structure and content were designed to support accessibility and usability across devices, recognizing that community audiences may access project information primarily through mobile devices. (UX/accessibility)
ANALYTICS & OPTIMIZATION:
Website performance reporting was used to evaluate visitor activity, traffic sources, and search visibility.
Key observations included:
Website traffic increased across direct, search, and referral sources.
Direct traffic represented the largest source of visitors, indicating strong awareness and direct access to the project website.
Search traffic demonstrated continued opportunity for SEO improvements and increased discoverability.
Referral traffic identified external sources contributing to website visibility.
Reviewed website performance data to identify visitor trends, traffic sources, and opportunities for improvement. Reporting informed recommendations for SEO improvements, content updates, and future analytics implementation.
Recommended implementation of Google Analytics 4 and Google Search Console to provide deeper insight into visitor behaviour and search performance.
RESULTS:
Established a central platform for project information and updates.
Created a sustainable process for managing website content, updates, and improvements over time.
Supported improved search visibility through SEO and content optimization.
Provided analytics-based recommendations to support future website improvements.
Identified opportunities to strengthen website measurement, search performance, and ongoing optimization.
SKILLS DEMONSTRATED:
Digital Communications | Website Strategy | Content Management | SEO | Website Analytics & Reporting | Squarespace CMS | Information Architecture | UX | Website Governance | Privacy & Compliance Review | Stakeholder Communications
Let’s Work Together
Interested in discussing website strategy, content management, or digital communications support? Reach out to Van.
Email: van@vancoldenart.com