CASE STUDY: Website Strategy & Redesign for a Non-Profit Organization

The organization’s current website remains active while a strategic redesign is underway to improve navigation, engagement pathways, and content management.

PROJECT OVERVIEW:

Leading the redevelopment of a non-profit organization’s website to improve user navigation, community engagement, and access to key information. The project focuses on creating a user-friendly digital platform that supports donations, volunteer recruitment, program access, fundraising initiatives, and long-term content management.

OBJECTIVES:

• Improve website navigation and make information easier for users to find.

• Create clearer pathways for donations and community support.

• Streamline program information and organizational resources.

• Improve volunteer recruitment and engagement opportunities.

• Support fundraising events, campaigns, and online ticket purchasing.

• Develop a website structure that is easy for staff and volunteers to maintain.

MY ROLE:

• Website strategy and redevelopment planning

• Information architecture and navigation improvements

• Content organization and restructuring

• User experience (UX) recommendations

• Website design and CMS implementation

• Donation and engagement pathway planning

• Content management strategy

• Digital communications recommendations

APPROACH:

Conducted a review of the existing website to identify opportunities to improve navigation, simplify content, and create clearer user pathways.

The redesign focuses on organizing information around key user actions, including donating, volunteering, learning about programs, accessing programs, attending events, and engaging with organizational updates.

The website structure is being developed with long-term sustainability in mind, ensuring staff and volunteers can easily update content and maintain the platform as organizational needs evolve.

DIGITAL COMMUNICATIONS STRATEGY:

Recommended using the website as a central communications platform by:

• Creating stronger visibility for donation opportunities through clear calls-to-action.

• Improving program accessibility through simplified content organization.

• Developing donor and community updates that can be shared across digital channels.

• Integrating fundraising events and online ticketing opportunities.

• Creating stronger alignment between website content and social media communications.

CURRENT PROJECT DIRECTION:

• Establishing a clearer website structure focused on user experience and engagement.

• Developing a scalable content system that supports future growth.

• Creating a stronger connection between community involvement, fundraising, and digital communications.

• Building a foundation for ongoing website management by staff and volunteers.

SKILLS DEMONSTRATED:

Website Strategy | Information Architecture | UX Design | Content Strategy | Non-Profit Communications | CMS Management | Digital Engagement | User-Centered Design | Content Management Planning | Digital Communications Strategy