Case Study: Digital Communications Strategy & Website Redevelopment for an Energy Services and Technology Company - Live Website

PROJECT OVERVIEW:

Leading the redevelopment of a company website to modernize its digital presence and improve how services, technologies, and expertise are communicated online. The project focuses on transforming an outdated, difficult-to-navigate website into a scalable communications platform that better serves clients while supporting long-term content management within available organizational resources.

OBJECTIVES:

• Modernize the company's digital presence through a complete website redevelopment.

• Improve information architecture and simplify navigation.

• Organize technical content into a clear and user-focused structure.

• Establish a scalable website that can grow as additional content becomes available.

• Align the website with broader digital communications initiatives.

MY ROLE:

• Website strategy and redevelopment planning

• Information architecture and content organization

• Squarespace CMS implementation

• Content inventory and migration planning

• Stakeholder interviews and information gathering

• Website content writing and editing, and SEO optimization

• User experience (UX) recommendations

• DNS migration and website launch coordination

• Digital communications strategy and social media recommendations

APPROACH:

Conducted a review of the existing website and collaborated with employees to identify opportunities to improve navigation, simplify content, and reduce duplication. Gathered organizational knowledge through stakeholder discussions and interviews, using employee input to inform content structure and website priorities.

Organized legacy information into a more intuitive structure while prioritizing essential business information for the initial launch. Recognizing limited organizational capacity, adopted a phased implementation approach, establishing core service pages and contact information first, with additional content planned as resources allow.

Recommended aligning the company's LinkedIn presence with the new website to create a more cohesive digital communications strategy and strengthen business-to-business engagement.

SAMPLE WORKFLOW:

RESULTS:

• Successfully migrated the organization to a modern website platform.

• Established a clear and scalable information architecture.

• Prioritized essential services and contact information to improve user experience.

• Created a foundation for future content expansion and ongoing website management.

• Developed recommendations to strengthen digital communications through integrated website and LinkedIn strategies.

SKILLS DEMONSTRATED:

Digital Communications Strategy | Website Redevelopment | Information Architecture | Content Strategy | Stakeholder Engagement | Website Migration | Squarespace CMS | UX | Content Writing | Digital Strategy | Project Planning